Cobana Fruchtring's house brands
We have our own strong house brand, "Cobana", with which we provide a full range of services from a single source for the most important type of fruit in the range: the banana. The product is cultivated in the best growing regions of Ecuador, Colombia and Central America and is imported directly by us. The affiliates of Cobana Fruchtring boast a nationwide network of state-of-the-art ripening facilities. From purchasing through packing and ripening right up to delivery to the retail trade, our customers benefit from the all-round expertise of the Cobana Fruchtring banana specialists throughout Germany.
Under the umbrella brand of ORY (from "origin"), Cobana Fruchtring exclusively imports goods directly from production: these include apples, pears, grapes and stone fruit from South Africa and Chile, and red grapefruit from Florida. Tightly defined standards, continuous availability of the fruit and top purchase terms are the decisive advantages which we are able to offer to the grocery retail trade with this branding strategy.
Full range of services ...
... irrespective of the brand. Whether it be house brands or individually developed brand strategies, Cobana Fruchtring offers a full range of services: from delivery from the desired production region through order picking to sales promotion.
